SPAIN FRESH, as a platform for the international promotion of the Spanish creativity and continuing with the collaboration established with REEBOK SPAIN, presents: THE CITY IN MOTION, a party for the launching of the video created by different Spanish artists for the British brand during the months of October-December 2014.
SPAIN FRESH, following with its aim of international promotion of creative proposals and with its roots in NYC, has chosen this enclave , paradigm of "THE CITY IN MOTION" as the best stage for the presentation of REEBOK’s proposal.
Kindly hosted by the prestigious Whitebox Art Center, the party is understood as the “grand finale” for the promotional project that REEBOK is launching during this fall. Several young Spanish professionals from fashion (Krizia Robustella), music (BFlecha), video (Tomás Peña) and art direction (Elena Gallén) have collaborated in this project.
Furthermore, the party serves as a promotional event for Spanish creators like Cruz Castillo and John Sage, winners of the design of the cover of the single “THE CITY IN MOTION”, versioned by BFlecha and inspired by the Spanish techno pop band from the 80’s Aviador Dro.
Special guest: Juliana Huxtable, dj set (Shok Value, NYC)
Video Installation by Laia Cabrera and Isabelle Duverger
Wednesday, December 3, 2014
7PM - 9PM